Localized SEO in Michigan
Continuing the conversation at the University of Michigan–Dearborn Search and Visibility Concept, I would like to talk a little bit about localized SEO in Michigan. Google has evolved over the years and has become more focused on not only providing accurate results but also localized results.
It used to be that if you performed a search for a term like ‘pizza places’, you would end up getting results for pizza places anywhere from Los Angeles to New York. These days, Google is tied to where you are as a user and search results will offer up your local pizza options.
If you would like to know about pizza restaurants in an area outside of your locale, you may need to extend your search keyword and add a geographic tag. For example, if you are in Novi, MI but would like to eat pizza in Dearborn, MI, a likely search would be ‘pizza places in Dearborn’. The results displayed will be a mixture of paid ads, localized results, and organic results.
A very noticeable portion of the localized results will be a map with markers that indicate pizza places in the area. The top organic listings may not be a restaurant’s website but a third party directory website like Yelp or Trip Advisor. The restaurants that dominate these results have the strongest localized SEO strategy.
In order to ensure that your business is dominating the results page for geographically related searches, it is important to make sure the businesses information is accurate on all the directory listing websites that are available. Business listings like your Google business listing, Foursquare, YP.com, Yelp, and many more are usually the last step a customer takes before calling your business. If the name, phone number, hours, or address are not accurate, a business could risk losing a potential sale.
An additional benefit to having uniform information across a variety of local directories is the organic value that it provides a business. It has been recognized that when external websites backlink to your website, your site is legitimized in the eyes of the search engine. When this happens, your site will rank higher in search engine results.
In learning the Dearborn Search and Visibility Concept students are equipped to improve marketing for not only the pizza industry but also the automobile industry. If you are interested in improving your automobile dealership’s localized SEO, utilizing a service like Search Optics’ Local Search is the way to go. With Local Search, Search Optics will optimize more than 50 directory listings, write a description, post pictures, post special offers, and more for your dealership.
Western Michigan University – Best Digital Marketing
The Western Michigan Broncos are officially in the conversation about the best digital marketing programs in Michigan. Western Michigan University offers a major in Electronic Business Marketing. The program combines the topics of marketing and information systems and prepares students for careers in the field of e-commerce, digital marketing, mobile application development, and more.
Core requirements for the program include Business Web Architecture, Marketing Research, and Internet Marketing. Students have the opportunity to choose among electives in order to diversify themselves from other digital marketing professionals in the field. It should be known that the course offering focuses heavily on Computer Information System (CIS) classes.
The program offerings differ from the University of Michigan – Dearborn Search and Visibility Concept by providing an in-depth technical approach to digital marketing. The tradeoff between the two programs is that the Western Michigan University Electronic Business Marketing program lacks an extensive foundation of marketing principles as the University of Michigan – Dearborn Search and Visibility Concept.
Western Michigan University is located in Kalamazoo, MI and was founded in 1903. The University is located midway between Detroit and Chicago. WMU offers over 140 undergraduate programs and master degrees programs and has contributed many qualified business professionals to the workforce. Western Michigan University ranked 182nd in the 2016 U.S. News & World Report Best Colleges and Universities rankings.