Continuing the conversation of the University of Michigan – Dearborn Search and Visibility Concept, I would like to talk a little bit about localized SEO. Google has evolved over the years and has become more focused on not only providing accurate results but also localized results. It used to be that if you performed a search for a term like ‘pizza places’, you would end up getting results for pizza places anywhere from Los Angeles to New York. These days, Google is tied into where you are as a user and search results will offer up your local pizza options.
If you would like to know about pizza restaurants in an area outside of your locale, you may need to extend your search keyword and add a geographic tag. For example, if you are in Novi, MI but would like to eat pizza in Dearborn, MI, a likely search would be ‘pizza places in Dearborn’. The results displayed will be a mixture of paid ads, localized results, and organic results. A very noticeable portion of the localized results will be a map with markers that indicate pizza places in the area. The top organic listings may not be a restaurant’s website but a third party directory website like Yelp or Trip Advisor. The restaurants that dominate these results have the strongest localized SEO strategy.
Digital marketing is the process of building and maintaining customer relationships through a variety of digital media channels. Devices that are capable of serving up digital ads include desktop and laptop computers, smartphones, tablets, video game consoles, and the list is growing!
As internet users surf the web, their behaviors are recorded and are quantified into data. This data is used by digital marketers to target the right person, with the right message, at the right time. Returns on advertising budgets are increasing due to the precise targeting methods used by best digital marketers.
Best Digital Marketing Programs in Michigan is devoted to the best programs for digital marketing in the state of Michigan. I’ve explored educational programs (CMU-College of Medicine) but I also want to discuss digital marketing programs that can be used to reach an audience. It is not enough for a business to just have a website in this day and age. There are also need to be digital pathways that lead to and extend from that website. This is where digital marketing comes in.
In our search for the best digital marketing programs in Michigan, we explored the well-rounded undergraduate degree available through the University of Michigan – Dearborn in the post titled ‘Dearborn Search and Visibility Concept’. We continue our search by moving north to Central Michigan University in Mt. Pleasant, Michigan. Central Michigan University does offer an undergraduate degree in marketing, however, they do not offer a degree in digital marketing. However, CMU does offer an Undergraduate Certificate in Social Media.
The certificate is available to students who attend on or off campus and to online students. The curriculum dives into the history, evolution, and the impact that social media has had on our society. Social media students will create a personal portfolio, training materials, social media policy, and develop a strategy for a firm.
I used to be the typical quitter. I left my high school when I was 17. I earned my GED, so all career choices were obviously open to me, but I decided to volunteer and help others by supporting their online learning. I work with Best GED classes and a few days a week I chat and talk to people about their challenges.
It came to me after being isolated in a dreary job search, trying to figure out what is next in my life.
A year ago, I sat in Starbucks cafes, in my apartment, in other friends apartments searching for the next great career move. What I ended up finding was just another job that will look good on my lackadaisical resume.
What I ended up finding was just another job that will look good on my lackadaisical resume. Here I am again, after moving across the country, on the search for a high paying, paper pushing profession. Except for this time with a completely new insight. Why do I have to constantly make decisions that look good on paper, or looks respectable in the eyes of my peers and community?
Why am I so insistent in satisfying the standard quo, and making sure everyone’s opinion of me is affirmative. I have strived to do the “right thing” most of my life just to get everyone off my back.
Occasionally, we can enjoy reinventing ourselves. Now, of course, we don’t have the money to undergo a complete transformation, as fun as that would be, but there are little things that we can do (some more than others) to make ourselves feel refreshed. These things may very well help us feel less restless with our appearances and our lifestyle.
Try something completely new
Personally, I like routines, but sometimes routines can be boring. When I’m feeling stagnant, I like to try something new. This could be anything. Sometimes it’s as simple as visiting someplace I have never been before in my home city or cooking a new recipe.
Sometimes it’s more extreme like purchasing a Groupon for an activity I never thought I’d try. Doing things like this keeps life very interesting and I even end up discovering new interests and things to love. This also helps me stay focused on the things I really like to do such as my contributions to my community as a volunteer.
First of all, Happy New Year to everyone! I am a Christian. Not a right winged, over the edge, will-never-win-anyone-to-Jesus-because-I’m-in-your-face kind of Christian, but simply a serious follower of Jesus. In my opinion, regardless of one’s religious beliefs, it’s imperative to live a life of gratitude, because without gratitude there’s all too much in the world to be crabby about, and I choose not to go through life being crabby. Life’s too short for that.
I have been writing in a personal/private blog for about 5 years and have published nearly 1800 posts, and I started this volunteering and employment blog about half a year ago as well. I love having the archives of my thoughts because I can go back and reflect on my life as it was back then. It is one of the great benefits of blogging (much like journaling, which I did (paper and pen!) for many, many years).
Sometimes, it’s funny, sometimes it’s uncanny, and other times, It might be a little out of the ordinary. While I was reading through some of the older posts from a few years back before we had our second child (who happens to be a girl), I ran across a post entitled What Would Make Life Closer to Perfect. It was so interesting to read that 3 years later.
From the mundane to the mind-bending, it’s all there on bulletin boards.
Somewhere amid the chaos, perhaps, there is clarity. The answer to your problems. The deal of deals. A clue to what you need to know to be happier, smarter. Or, a plea for help. A call to action. An invitation. There are services rendered, services sought.
The bulletin board — the old-fashioned, off-line kind — plays social jazz, riffing on the erratic rhythm of our lives. Fliers offering pet-walking overlap notices selling self-improvement, which partly obscure the trash haulers, who distract from someone’s last-ditch effort to find her favorite sweater.
It doesn’t take anything more than a stapler to get a voice. You just need the right passerby to wade through the noisy collage and find you.
You are the only person on Earth that can use your ability – Zig Ziglar
New managers go through it. Old managers go through it, but probably won’t admit it. It may not happen often, but it does happen.
What am I referring to? Your confidence as a professional.
Starting out, most would-be professional have that passion and drive to write an expert blog post every day. Then it goes to every other day. Then, a couple times a week. Now, you’re looking at the site once a month. Next thing you know, you forget about the expertise blog altogether.
This happened all because you lost your confidence in your own expertise. I noticed that being part of the GED class helped me to get back on track. Even though I joined online classes, the boost that I get is great.
You will start to think that “Yeah. I can do this.” If nothing else, seeing your blog with a reader with other blogs is an ego boost. And who the hell doesn’t need an ego boost? Hell, we’re writers. Some of us are geeky, tech writers. We were the ones in school who didn’t fit in with the rest of the cool kids, but we studied hard.
Similarly, in the business world, there’s nothing that so focuses a manager’s mind as knowing that a product or service they’ve spent ages building and fine-tuning will be abandoned in a year or six months. Otherwise, he won’t innovate. He’ll delay. Wait and see. Because abandonment is not what we’re trained to do in the office.
We’re a nation of problem-solvers, fixing what doesn’t work instead of building something new. The reason is simple: Innovation is very hard work. You put in years before you see any quantifiable result. Meanwhile, you’re being compensated for this quarter’s performance. So you put more money and more effort into squeaking a little more juice out of the old product.
Peter Drucker, the management sage observed that the first goal of every company should be “organized abandonment.” Simply put, every two or three years, each company needs to look at every product, service, and policy and see if it still makes sense. Ask yourself: “If we didn’t do this already, would we launch this again? Would we go into it?” If the answer is no, it’s time to start cutting.
Ever since 9-11, every Thanksgiving seems to be more significant than many ones past. Before the Twin Towers attacks, many of us sat at our bountiful feasts and gave heartfelt though half-thought out thankfulness of what we had. No real deep thought into what or why we felt that we were thankful for something. Always our loved ones, but mostly because we love them. But no, so many years later, it still is different. Still, take a look at this nice video of the 2016 Thanksgiving Parade in Detroit:
After the 9-11 attacks, much of that changed, though sometimes it feels like each year has probably had a lesser degree of thoughtfulness, meaning…back to the hum-drum of what we’re actually thankful for. Unless we had family members fighting in the war, sick in a hospital, fighting a terminal disease, or some other recent significant event, we seemed to give it less and less thought.
But is that so? Here we are again. We just recovered from a fierce depression, the worst actually to hit the country since The Great Depression. So, do these events change what we’re truly are thankful for in our lives?