Continuing the conversation of the University of Michigan – Dearborn Search and Visibility Concept, I would like to talk a little bit about localized SEO. Google has evolved over the years and has become more focused on not only providing accurate results but also localized results. It used to be that if you performed a search for a term like ‘pizza places’, you would end up getting results for pizza places anywhere from Los Angeles to New York. These days, Google is tied into where you are as a user and search results will offer up your local pizza options.
If you would like to know about pizza restaurants in an area outside of your locale, you may need to extend your search keyword and add a geographic tag. For example, if you are in Novi, MI but would like to eat pizza in Dearborn, MI, a likely search would be ‘pizza places in Dearborn’. The results displayed will be a mixture of paid ads, localized results, and organic results. A very noticeable portion of the localized results will be a map with markers that indicate pizza places in the area. The top organic listings may not be a restaurant’s website but a third party directory website like Yelp or Trip Advisor. The restaurants that dominate these results have the strongest localized SEO strategy.