In our search for the best digital marketing programs in Michigan, we explored the well-rounded undergraduate degree available through the University of Michigan – Dearborn in the post titled ‘Dearborn Search and Visibility Concept’. We continue our search by moving north to Central Michigan University in Mt. Pleasant, Michigan. Central Michigan University does offer an undergraduate degree in marketing, however, they do not offer a degree in digital marketing. However, CMU does offer an Undergraduate Certificate in Social Media.
The certificate is available to students who attend on or off campus and to online students. The curriculum dives into the history, evolution, and the impact that social media has had on our society. Social media students will create a personal portfolio, training materials, social media policy, and develop a strategy for a firm.